Lowongan e-Key Account Manager di PT Bayer Indonesia

YOUR TASKS AND RESPONSIBILITIES

• Achieving ecommerce sales target and operational KPIs (orders, basket size & convertion rate)
• Leading marketplaces (C2C), e-retailers (B2C) and B2B for the commercial and operations in partnership with Enablers, Marketing, Trade marketing and Sales functions.
• Plan & drive ecommerce strategy for each platforms and develop annual marketing calendar
• Excellent operational executions following aligned e-commerce strategy & KPIs
• Monitoring, reporting & optimizing performance metrics with best practices in collaboration with enabler and platforms

1. Drive Sales in e-commerce channels and Sales contribution

• a. Translate budget/FC into building blocks and monthly phasing in supports to Country Digital & E-Commerce Lead (CDEL) Quarterly/Monthly
• b. Achieve budget/Forecast Sell Out (Offtake) target ecommerce platforms Monthly
• c. Drive collaboration with ecommerce partners (Marketplace,e-retailers, Brick&click and Enabler) from tactical activity to setting JBP calculation for premium visibility Monthly/Quarterly/Yearly

2. Propose relevant commercial strategy with ecommerce platforms & enabler to comply with commercial policies and to drive e-contribution:

• a. Drive & review tactical (Pay Day, Flash Sale, Category sale) & thematic (Anniversary, Double Digit Day) based on E-Commerce Strategy - Daily/Weekly/Monthly
• b. Joint business planning with marketplaces and enabler to negotiate for annual growth plan & offers from partners and quarterly review performance Annual/Quarterly
• c. Propose e-commerce promotional/supporting activities monthly based on given approved Gross-to-net ratio to CDEL, Controller, trade marketing - Monthly
• d. Lead, review and give approval on promotional materials to distributor (enabler) & e-retailer platforms and ensure the monthly rebate per agreed GTN Monthly/Quarterly

3. Leading ecommerce enabler as partner to define direction, execution, optimization and reporting

• a. Manage & develop store according to best practices (Product listing, Images, Search optimized, Rating & reviews) to deliver sustainable e-commerce growth and leveraging brand RESTRICTED campaign and AWO content work in partner with Digital TeamWeekly/Monthly/Quarterly/Yearly
• b. Report Sell Out, Offtake, Conversion rate, Transaction Weekly/Monthly/Quarterly/Yearly
• c. Monitor the consumer fulfillment is aligned with best practice, coordinate with enabler to ensure they have system in place with last mile delivery. Monthly/AdHoc
• d. Alignment meeting with e-com platform & enabler Weekly/Monthly
• e. Coordinate business review with e-com platform & enabler Quarterly
• f. Business review with e-com platform Monthly/Quarterly

4. Generate forecast & stock management accuracy to ensure excellence operational

• a. Liaise with Supply Chain to generate ecommerce sales forecast Monthly
• b. Liaise with Distributor & enabler on stock and inventory to ensure off-take according to plan for marketplaces & e-retailers Monthly

5. Managing GTN budget to support in-store promotion Monthly/Quarterly

WHO YOU ARE

• Bachelors degree in any major
• Consumer-centric mindset with at least a 2-year direct experience working in E-Commerce industry (Marketplaces: Shopee/Lazada)