Lowongan Digital Marketing Manager di PT Bayer Indonesia

YOUR TASKS AND RESPONSIBILITIES

1. Responsible for Digital Customer Journey, digital touch points & digital best practice ideation and implantation during Integrated marketing Campaign

a.Research & information gathering from multiple touch points

b.Cocreation of brief with MMs by providing insights, consumers & platform behaviors

c.Strategy development & overall direction

d.Development of JBP, value barter based on ecommerce platform pitch document

e.Brainstorm, liaising, alignment with internal support (legal, PV, regulatory, IT), MMs, Ekam, ecommerce enabler, media agency, digital & creative agency

f.Attending knowledge/project updates meeting from vendor, alignment/identify the needs & suitability for our projects, submitting proposal to CDL with POV & rationale

g.Escalation & discussion with agency partners

h.Viability check with internal team like medical, PV, regulatory & legal

i.Administration (Contract discussion, quotation & ensuring the cost structure recorded correctly based on ZBB taxonomy)

2. Lead digital campaign implementation & optimization across in/out platform for better cost efficiency and higher CR 

a.Distribution of monthly promo information from EKAM to agency, identifying items to develop & campaign/platform to support

b.Report gathering, performance monitoring, optimization and ensuring cost efficiency

3. Knowledge sharing for digital & ecommerce best practice with marketing team. 

a.Enriching digital knowledge & the current digital trends by reading, meeting with 3rd parties & insight gathering

b.Filtering the information/ trends that align with each brands JTBD, efficiency & information distribution to MMs

4. Lead Digital Content Bay to ensure efficiency in cost and time for creative assets development across function (Ecommerce, Digital, Marketing & Trade Marketing). 

a.Execution timeline development, overall direction for social contents & media assets (finding reference, caption writing) & briefing- partnered up with Digital Executive & EKAM

b.Revision notes compilation from MMs, CDLs & AWB approval

c.Administration

5. Initiate & lead agency review in monthly/quarterly basis for both Media Agency & Creative to get integrated learning

WHO YOU ARE

Education

• Min bachelor degree.

Relevant experiences

• Having experience in digital marketing, from principle or digital agency. Having experience in ecommerce would be more preferable

Main competencies for the job

•    Collaborates, Efficiency, Flexibility

Communication

•    Strong communication in Bahasa and English