Lowongan Channel Development Lead Crop Science - Indonesia & Malaysia di PT Bayer Indonesia

JOB PURPOSE

• Lead the country Channel Management Strategy and Value Optimization focus from Gross to Net focused on growing market share and profitability for our integrated business (CP and Seeds).
• Ensuring the definition and implementation of our country go-tomarket strategy.
• Ensure definition and tracking of country 3-year Channel Strategy that enable Customer Marketing strategy including 3-year crop strategies, brand plans and 12-month campaign plan along with related MWBs and key enablers to be implemented.

YOUR TASKS AND RESPONSIBILITIES

• Channel Strategy Development: Analyze and evaluate Channel strategy with marketing team focused on Market review, Channel structure & coverage model, customer to channel performance and interaction model, review value proposition, internal effectiveness and capabilities.
• Define mid/long-term channel strategy including channel selection (i.e., which channels, number of layers) in line with country go-tomarket strategy, scenario building as per determined optimized future channel requirements and capabilities.
• Establish a management cycle to develop Channel Segments and build Frameworks reflecting grower preferences and market trends and IT enablement tools (Account Planning, Track & Trace etc.)
• Channel Strategy Execution: Lead channel segmentation and define clear value propositions / channel investments for each segment (incl. potentially channel specific solutions) in line with strategic fit and define clear target setting including related financial plans for each segment
• Collaborate with sales managers on go-to-market implementation - monitor channel interactions, coach the sales force and ensure alignment on different interaction strategies and touchpoints.
• Value Optimization & Commercial Policy: : Build long-term strategic transactional pricing strategy with Marketing Team for Value Optimization through Net Price Management, Trade Policy Management, Cash and Credit Management.
• Measurement & Process Improvement: Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, wallet share, sell in, sell-out, etc.) against plan and provide insights to leadership team.
• Lead integration of channel requirements in marketing plans and identify and implement cross-selling/up-selling opportunities for assigned channel group. Acquire proper feedback (e.g., customer satisfaction survey) from channel customers to further optimize our channel management approach and offers.

WHO YOU ARE

• Tertiary degree (Business, Marketing, Agriculture, Commerce)
• 3+ years’ experience in Senior Marketing Management, Channel Management, Brand Management, Product & Portfolio Management, Customer Insights / Customer Experience, and CRM. Previous experience developing, executing, and managing the Market
• Strong people management, coaching, outstanding leadership, and networking skills. Excellent ability to manage complexity and ambiguity alongside impeccable communication and presentation skills.
• Ability to manage high pressure situations and apply logical and pragmatic approaches to challenges. Experience working within a crossfunctional project team to deliver on a technology / transformational data project (CRM/Digital)