Lowongan Customer Market Insight di PT Foom Lab Global

FOOM Lab Global is Indonesian-based consumer product startup with mission to aid adult smokers move away from combustible smoking and encourage people to shift to safer way of consuming nicotine. We are determined to provide the best quality e-cigarette product with unique and hyper-localized flavors. Our main differentiators against competitors are our competitive price point; our refillable pods; and our e-liquid that is produced in-house and locally.

The Customer Market Insight Specialist will be responsible for analyzing and interpreting customer data to provide valuable insights that drive strategic decisions and business growth. The successful candidate will work closely with cross-functional teams, including marketing, sales, and product development, to identify customer trends, preferences, and behaviors, and translate those insights into actionable recommendations.

Job Responsibilities:

1. Data Analysis: Analyze customer data, including sales data, customer feedback, market research, and other relevant data sources, to identify patterns, trends, and insights related to customer behavior, preferences, and needs.
2. Customer Segmentation: Segment customers based on various criteria such as demographics, buying behavior, and preferences to identify target segments and develop customized marketing strategies.
3. Market Research: Conduct market research to identify market trends, competitive landscape, and customer preferences to inform business strategies and decision-making.
4. Insight Generation: Interpret data and market research findings to generate actionable insights that drive strategic decision-making and support business growth objectives.
5. Reporting and Presentations: Prepare and deliver reports and presentations to stakeholders, including senior leadership, marketing teams, and other relevant departments, to communicate findings and recommendations based on customer insights.
6. Collaborative Approach: Collaborate with cross-functional teams, including marketing, sales, and product development, to integrate customer insights into marketing strategies, campaigns, and product development initiatives.
7. Continuous Improvement: Stay up-to-date with the latest trends and best practices in customer market research and data analysis, and continually improve processes and methodologies to enhance the effectiveness and efficiency of customer insight initiatives.

Qualifications:

• Bachelor's degree in marketing, market research, business, or a related field (Master's degree preferred).
• Minimum of 3-5 years of experience in customer market research, data analysis, or related roles.
• Strong analytical skills and ability to interpret complex data sets.
• Proficient in data analysis tools and software, such as Excel, SPSS, or other statistical analysis software.
• Experience with market research methodologies, including survey design, data collection, and analysis.
• Excellent communication skills, both written and verbal, with the ability to communicate complex concepts in a clear and concise manner.
• Ability to work collaboratively in a cross-functional team environment.
• Strong attention to detail and ability to manage multiple tasks and deadlines.
• Knowledge of customer segmentation and marketing strategies.
• Strong problem-solving skills and ability to think critically.
• Self-motivated and proactive in identifying opportunities for improvement and driving initiatives forward.

• Research & Development (R&D)
• Research
• Market Research
• User Research
• Product Research
• Market Research & Analysis

At FOOM Lab Global, we are collaborative, driven, fast paced, innovative and progressive.

Benefits and perks of working with us include:

Compensation: Bonuses, Competitive salaries
Family benefits: Paid maternity / paternity leave
Lifestyle: Flexible hours
Progression: Professional development
Welfare: Health insurance

Strong collaborative fastest growing consumer product stratup company