Lowongan MARKETING MANAGER ( DUFRY – INDONESIA ) di PT Sarinah Dufry Indonesia

Create and implement in the business unit adequate marketing programs to win new customers and reinforce customer /diplomat /embassy relationships.Support the Business Unit sales teams, through adequate promotional actions

Responsible for marketing initiatives and for the development and implementation of the promotional plan and for developing the knowledge of customer profile and perception of stores

Key Accountabilities

Strategic Marketing :

• Elaborate the Marketing Plan for the Operation, in coordination with the Global Marketing Department
• Identifying opportunities and strategies to increase company revenue and drive company to be market leader.
• Analyze information and tools related to pricing, margin, passengers, buying habits for decision-making.
• Analyze the customer profile to adapt appropriate actions and to be implemented for customer focused results.
• Launch necessary marketing studies and analyze results to create action plan for marketing improvement
• Keep a close link with Retail Operations, through frequently visiting the shops and ensuring a strong coordination with the GM / shop manager.
• Control and measure marketing activities implementation
• Regulate all aspects of activities associated with the brand, like consumer insight, advertising development, media planning, consumer & trade promo, market research, product development, and pricing.

Promotion

• Define promotional plan, coordinating global and local actions and evaluate its sales impact and profitability.
• Follow-up the definition, organization and implementation of promotions in the Operation
• Publish, communicate and analyze results of previous promotional campaigns for improvements

Advertising

• Make propositions and negotiate with suppliers and non-suppliers for advertising spaces inside shops .
• identifying new commercial targets for these spaces.
• Maximize advertising income of the shop.
• Coordinate with external agencies the production of all required marketing material and eleborate final layout templates

Communication

• Make the shop lively and fun and improve corporate image and apply it.
• Implement Branding and Corporate Image in the Operations in line with Group guidelines and propose needed modifications based on quarterly analysis.
• Follow-up the application at the operation level of the Global Communications Plan and Customer Service Policy
• Manage internal and external communication at the operation level
• Control the quality of the SKU assortment and the management of discontinued items

Customer Service

• Maintain a contact with customers/embassy /diplomat to understand their needs & exceed their expectation through customer service
• Implementation of the Corporate Customer Service Training
• Analyze customers complaints and determine solutions to address critical

Balance score card contribution:

• Marketing strategy
• Promotions, Layout
• Merchandising
• Advertising activities in shops

Requirements :

• Master Degree / Bachelors degree in marketing or communication
• Minimum 10 years experience in sales and marketing, with min. 5 years in manager level, and must from reputable retail industry, preferable travel retail
• Experience with social media platforms and digital marketing.
• Ability to think outside the box (creative & innovative problem solving)
• High self-motivated, ambitious and well organized with strong interpersonal skills.
•  Good communication skill, and able to work independently as well as able to work with the team.
• Can-do attitude, proactive, initiative, proactive with a passion for managing projects to conclusion and on time.
• knowledge of the luxury branded consumer goods industry
• Fluent in English written and spoken is a must
• Excellent Microsoft skills

Suitable for someone who :

• Proactivity, initiative, creativity
• Entrepreneurial Spirit
• Independent