Lowongan Senior Brand Manager di PT Dreame Technology Indonesia

Responsibilities

• Define brand development overall strategy base, guide the development of creative and effective marketing materials that align correctly with the overall brand strategy.
• Responsible for planning brand and product promotion campaigns, KOL influencer marketing, Live stream, topic interaction and other activities for social media channels, such as Tik Tok/Instagram/ Ecom Platforms. Increase traffic and user activity, track and analyze the GMV / ROI of the activities
• Responsible for choosing, contacting, executing, and coordinating cooperation with KOLs and influencers to enhance the company's brand and products’ visibility and reputation. Review cooperated KOL's outline, scripts, and videos, as well as tracking and analyzing traffic and conversion after video release
• Identify superior KOLs that collaborate with the company, establish and maintain long-term relationships with them, collaborate with them to create more high quality contents and increase brand reputation persistently
• Obtain market trends and popular information, seek out new marketing opportunities that fit with the brand and maximize all opportunities for growth.

Qualifications

• 5+ years working experience working as a brand manager or marketing manager is a MUST. Experience of both traditional marketing and digital marketing is a plus
• Bachelor's degree, preferable Marketing, Advertising, Communications, or a related field.
• Strong understanding of social media and online advertising platforms, ad targeting, and campaign optimization.
• Excellent project management skills, including the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with corporate partners, platforms, and internal teams.
• Strong analytical skills, with the ability to analyze campaign data and make data-driven decisions.
• Proficient in English is a must, a certain level mastery of Mandarin is a plus.