Lowongan DIGITAL MARKETING di PT Kobe Boga Utama

JOB DESC :

• EXECUTE MARKETING STRATEGY THRU 360 MEDIA TV, RADIO, PR AND OUT OF HOME MEDIA (ATL)EXECUTE MARKETING STRATEGY THRU 360 MEDIA TV, RADIO, PR AND OUT OF HOME MEDIA (ATL)
• COLLABORATE WITH GOOGLE, META, TIKTOK AND OTHER VENDOR PARTNERS TO IMPROVE THE PERFORMANCES ADS MARKETING INCLUDING SEO/SEM
• BRAINSTORM NEW AND CREATIVE GROWTH STRATEGIES FOR ALL MEDIA CHANNEL
• COLLABORATE WITH INTERNAL TEAMS TO CREATE LANDING PAGES AND OPTIMIZE TO GET TRAFFIC FOR EVENT OFFLINE AND ONLINE
• IDENTIFY TRENDS AND INSIGHTS, AND OPTIMIZE SPEND AND PERFORMANCE BASED ON THE INSIGHTS
• EVALUATE EMERGING TECHNOLOGIES FOR TEAM
• MEASURE AND REPORT PERFORMANCE OF ALL DIGITAL MARKETING CAMPAIGNS, AND ASSESS AGAINST GOALS (ROI AND KPIS)

QUALIFICATION :

• HAVE KNOWLEDGE FOR CREATE MEDIA PLAN AND PLACEMENT ALL CHANNEL DIGITAL AND CONVENTIONAL
• DEMONSTRABLE EXPERIENCE LEADING AND MANAGING SEM, SOCIAL MEDIA AND/OR DISPLAY ADVERTISING CAMPAIGNS
• EXPERIENCE IN SETTING UP AND OPTIMIZING GOOGLE ADS CAMPAIGNS
• HIGHLY CREATIVE WITH EXPERIENCE IN IDENTIFYING TARGET AUDIENCES AND DEVISING DIGITAL CAMPAIGNS THAT ENGAGE, INFORM AND MOTIVATE
• EXPERIENCE IN OPTIMIZING LANDING PAGES AND USER FUNNELS
• SOLID KNOWLEDGE OF WEBSITE ANALYTICS TOOLS (E.G., GOOGLE ANALYTICS, GOOGLE & FBIG ADS DASHBOARD SIMILAR TOOLS)
• STRONG ANALYTICAL SKILLS AND DATA-DRIVEN THINKING
• UNDERSTAND AND HAVE THE ABILITY TO PROCESS DATA IN EXCEL IS A MUST