Lowongan Digital Marketing Specialist (Performance Ads) di PT Shafira Laras Persada

Requirement:

• Minimum 2 years experience as Digital Ads / Performance Marketing
• Mastering analytics and database tools
• Plan and execute all digital marketing activities using ads platform (such as Facebook Ad Manager, TikTok Ads, Marketplace Ads)
• Having experience using digital ads platform, e-commerce ads platform and or other media buying platform (such as FB CPAS, Shopee Ads, Tiktok Ads)
• Work with internal marketing & sales team, be their partner and suggest best digital solutions to grow their product (increase sales, grow social media & seller acquisition)
• Monitor and optimize campaigns to be more efficient in Cost Per Metrics, such as lower Cost Per Lead, Cost Per Click, etc.
• Measure and report performance of all digital marketing campaigns, assess against goals metrics, identify trends and insights, and give recommendations for the next campaigns.

Job Description:

• Manage budgets and lead target campaigns across all digital channels
• Develop & optimize acquisition campaigns on digital channels including Search, Display, Mobile, and Social
• Identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition
• Coordinate regular deep dives into the acquisition performance, build report models, and analyze the performance of advertising campaigns
• Collaborate with cross-functional teams and stakeholders to ensure acquisition goals are met