Lowongan Product Marketing Executive di PT Pratesis

ObjectiveResponsible for driving awareness, adoption, and revenue growth for products or services. The specific duties and requirements of a product marketing job may vary depending on the company and industry. Including common tasks in daily task:
Job Description

• Crafting a compelling story about the product or service that resonates with target customers.
• Conducting market research to understand customer needs, preferences, and behaviors.
• Developing marketing collateral such as product data sheets, presentations, web content, and videos.
• Work closely with product management, sales, and marketing teams to ensure alignment and consistency across messaging and tactics.
• Creating and executing a plan to launch new products or services, including target customer segments, messaging, and marketing channels.
• Tracking and analyzing key performance indicators (KPIs) such as website traffic, leads, and revenue to measure the effectiveness of marketing campaigns and adjust strategies as needed.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• At least 2-3 years of experience in product marketing or a related field.
• Strong communication and writing skills, to be able to craft compelling messaging and communicate effectively with internal and external stakeholders.
• Analytical skills, to be able to analyze data and KPIs to measure marketing performance and identify opportunities for improvement.
• Strategic thinking, to be able to think strategically about the product, the market, and the competition to develop effective go-to-market strategies.
• Collaborative mindset, to be able to work effectively with cross-functional teams and build strong relationships with stakeholders.
• Industry knowledge, so he/she can have a deep understanding of the industry and the target customer segments to develop effective marketing strategies.
• Creative thinking, to be able to think creatively to develop unique and compelling messaging and marketing campaigns.