Lowongan Senior Performance Marketing Analyst di PT Trinusa Travelindo

At Traveloka, you will join a team of passionate humans with extensive world-class experiences. Find delight in performing meticulous liaison functions and partnering with dependable domestic and international hospitality and accommodation facilities, serving 
B2B accommodations, B2B corporate, B2B affiliates, and Hotel & Flight bundling requirements with dedication and passion.

Empowering your creative freedom is important to us here at Traveloka, and we look forward to celebrating your exciting discoveries! Level up your game and join us in our quest to simplify the lifestyle aspirations of over 100 million people every day.

Your Missions:

• Daily execution of high-performing campaign management and execution of hygiene campaigns across multiple channels to achieve customer acquisition goals and maximize return on ad spend.
• Responsible for managing big-scale digital marketing campaigns that have high technical complexity due to very large numbers of ads entities that need to be managed.
• Identify optimization opportunities / growth, and analyze the impact and effort required.
• Execute and prioritize all the tasks / activities within the managed campaigns.
• Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or services are delivered.
• Collaborate closely with the Product Marketing Managers of the assigned market, on achieving marketing objectives including but not limited to providing guidelines and requirements for campaign strategy pre and post execution, and best-in-class execution.
• Capable of leading and managing small projects with minimal supervision that can potentially create value for the whole team.
• Accrue and process all the paid invoices in a timely manner.

The above will be delivered by:

• Working very closely with Performance Marketing Manager as a supervisor to develop paid media strategies for specific local markets which need to be tailored & personalized.
• Develop execution to achieve paid media objectives (CAC, CVR, ROAS).
• Manage Traveloka advertising accounts on all platforms, maintain online advertising campaigns, from display targeting, retargeting, or SEM.
• Manage spending vs KPIs balancing to have dynamic optimization based on needs, markets & real-time performance. 
• Stay informed of new betas, tactics, and data trends within the paid search industry.
• Ensure all online advertising best practices have been implemented.
• Provide bi/weekly performance reports on each digital channels and funnels, and circulate to relevant stakeholders.
• Being proactive and give ideas on performance marketing improvement.

Are you the one:

• 2-3 years of performance marketing, especially SEM experience (a candidate who has experience Display is a plus point).
• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability.
• Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture.
• Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis.
• Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence.
• Proficiency in Excel or similar data processing tool.