Lowongan SENIOR BRAND MARKETING MANAGER di PT Sumber Berkat Anugerah

Job Responsibilities :

Brand-Building/Marketing Strategy Development:

•  Work with Brand Consultant to set short & long term brand goals on positioning & brand awareness

•  Create successful marketing activities and campaign based on business goals and strategies

•  Lead brand development and media plan, brand activation plans and execution with measurable performance, active reviews and improvements.

•  Collaborate with Commercial Leads and Cross Functional team on delivering revenue, profit, market share, and penetration growth.

Business Performance Analysis & Actions:

•  Prepare for and lead key business reviews/ presentations

•  Analyze Volume, Value shares and Brand Equity Scores (if available)

•  Qualify brand seeding opportunities via consumer insights, market analysis, financial feasibility

•  Own and track Brand Marketing Investment (BMI) budgets for assigned markets.


Stakeholder Management:

•  Develop strong working relationships with Key Management Leads, Commercial Leads, Principal Brands, Brand Consultancies and Agencies

•  Share best practices and learnings with wider marketing team and encourage growth.

You’ll Work Closely With

•  Brand Consultant

•  Key Management

• Commercial Leads

Job Requirements :

•  Min Bachelor Degree (S1) from all major.

•  Max 45 yo.

•  At least 8-9 years of marketing consumer-facing industry brands and campaigns (preferably in automotive or audio visual Industry).

•  Experience in data driven strategy, delivery, and creative thinking/idea generation.

•  Strong understanding and passion for brand strategy & management.

•  Track record of delivering revenue, profit, market share, and penetration growth.

•  Proven ability to leverage consumer insights and business analytics to impact campaign objectives and design.

•  Working effectively with development teams, agency partners, and cross-functional teams.

•  Strong leadership with excellent influencing, communication and presentation skills.

•  Demonstrate strategic mindset, openness and adaptability.

•  Solid project management skills to independently lead and deliver key initiatives.

•  Great network and media relations is a plus.

•  Working days : Monday - Saturday.