Lowongan Digital Marketing Specialist di PT Zeelandia Indonesia

Responsibility

• Track, measure, optimize and report performance of paid ad campaigns.
• Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting.
• tracking keyword research, keyword lists, and keyword bucketing.
• Create and optimize keyword ad copy and landing pages.
• activate A/B testing with the intent of improving impression share, quality score and CPL.
• Monitor competitor activity and keyword ranking performance.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for paid channels
• Working closely with the digital and creative marketing team to improvement ideas, feedback & present results.

Minimum Qualifications

• Minimal 3 years’ experience in charge in digital media Ads.
• Understand how to use various paid channels
• Understanding of direct response and interactive marketing best practices.
• Professional and personal integrity.
• Excellent verbal and written communication skills.
• Good copywriting and proofreading skills.
• Understand how to use various Google Analytics and other analytics tools