Lowongan Customer Relationship Management di PT Tanamera Kopi Indonesia

Key Responsibilities:

1. Loyalty Program Development: Design and implement a comprehensive loyalty program tailored to the needs of the F&B industry, considering customer preferences, market trends, and competitive landscape. Develop strategies to attract new customers, retain existing ones, and encourage repeat visits.
2. Customer Data Analysis: Utilize customer data, feedback, and insights to identify trends, preferences, and opportunities for improvement. Conduct regular analysis of customer behaviour, purchasing patterns, and demographics to develop targeted marketing campaigns and personalized offers.
3. Customer Relationship Management: Build and nurture strong relationships with customers through effective communication, personalized interactions, and excellent customer service. Identify and address customer concerns promptly to ensure customer satisfaction and loyalty.
4. Marketing and Promotional Campaigns: Develop and execute targeted campaigns aimed at increasing customer engagement, promoting new products or services, and driving loyalty program participation. Monitor campaign effectiveness and make data-driven adjustments as needed.
5. Training and Education: Provide training and support to the F&B staff to ensure they understand the importance of customer loyalty and are equipped to deliver exceptional customer experiences. Foster a customer-centric culture within the organization.
6. Feedback and Performance Measurement: Develop and implement methods to gather customer feedback, including surveys, reviews, and other relevant channels. Analyze customer feedback and metrics to measure the success of loyalty initiatives, identify areas for improvement, and make data-driven recommendations.
7. Cross-functional Collaboration: Collaborate with cross-functional teams, including operations, finance, and IT, to ensure seamless implementation and execution of loyalty programs. Work closely with these teams to align processes, systems, and resources to support customer loyalty efforts.
8. Competitive Analysis: Conduct competitive analysis to benchmark loyalty programs and identify areas for differentiation. Stay informed about industry trends, competitor initiatives, and emerging loyalty technologies to maintain a competitive edge.

Qualifications and Skills:

1. Bachelor's degree in marketing, business administration, or a related field (or equivalent experience).
2. Strong understanding of the F&B industry, including market trends, consumer preferences, and competitive landscape.
3. Excellent communication and interpersonal skills to build relationships with customers and internal stakeholders.
4. Proficiency in customer relationship management (CRM) systems, data analysis tools, and loyalty management software.
5. Data-driven mindset with excellent analytical skills to interpret customer data and make informed decisions.
6. Proficient in using data analysis tools, such as Excel, Google Analytics, or similar platforms, to derive insights and track program performance.
7. Knowledge of digital marketing strategies and channels, including email marketing, social media, and mobile applications, to engage and communicate with customers effectively.
8. Knowledge of customer service principles and practices to ensure exceptional customer experiences throughout the loyalty journey.
9. Up-to-date knowledge of privacy laws, data protection, and customer consent requirements to ensure compliance with relevant regulations.
10. Ability to multitask, prioritize effectively, and meet deadlines in a fast-paced environment.
11. Creative thinking and problem-solving abilities to develop innovative loyalty initiatives and promotional campaigns.

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