Lowongan Head of Marketing di PT Dapur Cokelat

Job Requirements:

• Bachelor degree in Marketing or any related major, Master degree is preferable.
• At least 5 years of experience in Marketing, Digital Marketing, Brand Management, or any relevant field and 3 years of experience in leadership position or managing team.
• Data-driven person who can turn vision and abstract ideas into actionable items.
• Experience creating and executing campaigns while leveraging data to optimize performance.
• Fluent in both English and Bahasa.

Job Responsibilities:

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
• Set, monitor and report on team goals.
• Design branding, positioning and pricing strategies.
• Ensure our brand message is strong and consistent across all channels and marketing efforts.
• Analyse consumer behaviour and determine customer personas.
• Monitor competition (acquisitions, pricing changes and new products and features).
• Coordinate marketing efforts to boost brand awareness.