Lowongan Assistant Brand Manager (Media Planning & Execution) di PT Glico Indonesia

This position plays the role of supporting brand manager to develop brand strategy, lead the detail execution from strategy to achieve marketing goal of assigned Brand in Glico Indonesia. He/She will develop efficient brand marketing mix with defining right consumer and market under the supervision of brand manager.

Requirement:

• University graduate or master’s degree in business administration / management / marketing/ all related major
• Demonstrate experience in MNCs, FMCG or relevant industries more than 3 years
• Ability to lead the project, analysis & problem-solving,strategic thinking, innovative, collaboration and capability building.
• Good collaboration/interpersonal skills to work with multi-functional team, innovative and creative
• In-depth understanding of consumer and market, and have good ability to turn the consumer insight into the inspirational ideas.
• Strong strategic thinking and analytical skills. Aability to analyse and predict market trends and performance.
• Proficiency in English (both written and verbal) is required

Responsibility:

1. Support to develop and implement overall brand strategy and execution of assigned brand to deliver market share growth and brand equity improvement. This includes defining the right product portfolio, propositions, concepts, promotion activities and pricing strategies to win with target consumers.
2. Develop and implement right communication strategy, touch points and vehicles to reach target consumers that enables acceleration of trial/repeat/loyalty in the most cost effective way.
3. Ensure best return on investment for all branding activities
4. Media planning and execution
5. Follow and implement on-boarding, training, and qualification programs to enable individuals deliver their KPI’s.
6. Strengthen capability and project management control