Lowongan Brand Marketing Strategist di PT Andalan Resources

Brand Marketing Strategist responsibilities include:

l Gathering feedbacks from CS team/operation team/product team and analyzing consumer behavior to define our company’s positioning.

l Crafting our differentiation strategy.

l Briefing our brand team about marketing projects they’ll be working on (for example campaigns and banners on social media or website).

Job brief

We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results (Grow our reputation in the market and appeal to a larger audience). The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients, and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development, conducting extensive research, analyzing findings, making recommendations.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

Responsibilities

l Analyzing and staying up to date on consumer research, data, and market trends, and identify new opportunities and challenges.

l Gather feedbacks from CS team/operation team/product team and analyze consumer behavior to define our company’s positioning.

l Developing brand architecture, positioning and strategy, including developing our social media strategy, writing compelling brand stories.

l Create guidelines that define our company’s voice both online and offline (including terminology and slogans).

l Brief and collaborate with creative teams about marketing projects they’ll be working on (for example campaigns and banners on social media or website).

l Conduct competitive research to identify our strengths and weaknesses.

l Design promotional campaigns for new products and markets.

l Leading ideation and brainstorming sessions.

l Develop our social media strategy.

l Assess the performance of our advertising campaigns and events

Requirements and skills

l Work experience as a Brand Strategist or similar role in Marketing, developing marketing strategies based on market segmentation.

l Excellent communication skills, both verbal and written.

l Analytical and problem-solving mindset, data-driven thinking.

l Creative and compelling storyteller.

l Strong research skills.

l Strategic thinker.

l Portfolio of brand-building projects is a plus.

l Good at writing and speaking English as a working language.

l Bachelor’s degree or master’s degree in business, marketing, branding, communication, or related field required.