Lowongan Senior Associate/Associate, CRM-Indonesia di PT Ecart Webportal Indonesia

Job Description

1. Understand our customer profile and the overall marketplace strategy, manage the day-to-day user operation gather with lifecycle and segmentation
2. Work with engagement tool (Push notification, Poplayer, CRM, Task Center e.g.), according to the A/B testing mechanism, quick win with minor optimization, to improve user retention and conversion
3. Generate the PGC contents for notification/feeds, build the mechanism to encourage the UGC content, and manage the quality of contents
4. Manage the interaction tool (shake-shake, gaming, Q/A e.g.) to build the B/C and B/P relationship, facilitate the user activeness and contribution
5. Works with department heads to plan and execute structural changes to achieve business objectives
6. Plan and implement marketing automation and lifecycle marketing across various platforms

Job Requirements

1. Min. 4 years' of working experience with a bachelors degree in business administration/commercial finance/marketing/economics or related fields; MBA degree with corporate experience is a plus;
2. Experience with digital analytics techniques and technologies and using ad tech and marketing tech platforms
3. A/B Testing and Data Analytics experience.
4. Strong understanding on CRM, loyalty and lifecycle marketing strategies
5. Good working knowledge and understanding of consumer journeys and digital channels.
6. Able to have conversations with both creative and technical teams and communicate requirements and manage multiple projects at one time.
7. Experience in driving lifecycle and marketing automation for e-commerce companies, either as an agency or client-side marketer, is a plus. An extremely credible reputation and relationships amongst suppliers and other members of the industry preferred
8. Strong organizational and communication skills
9. Independent and self-driven