Lowongan Digital Marketing Specialist di PT Jasa Teknologi Informasi Ibm

Job Description:

As a Digital Marketing Specialist, you will play a crucial role in promoting our consulting services and driving online engagement. Your expertise will help us effectively communicate our offerings to the target audience and enhance our online presence.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to promote our IT consulting services and solutions.
• Manage and optimize our company website, ensuring it is up-to-date, user-friendly, and SEO-optimized.
• Execute effective SEO strategies to improve organic search rankings and drive quality traffic to the website.
• Plan, create, and publish engaging content across various digital platforms, including blog posts, social media, and email campaigns.
• Manage and grow our company's social media presence, including content creation, posting, and community engagement.
• Collaborate with the design team to create visually appealing graphics, videos, and other multimedia content for marketing campaigns.
• Utilize data analytics tools to monitor, analyze, and report on the performance of digital marketing campaigns.
• Identify trends and insights from data to continuously optimize marketing efforts for better results.
• Coordinate with the sales team to align marketing efforts with lead generation and sales goals.
• Manage online advertising campaigns, including Google Ads and social media ads, to maximize ROI.
• Stay up-to-date with the latest trends and best practices in digital marketing and recommend innovative strategies.
• Assist in planning and organizing virtual events, webinars, and workshops to showcase our expertise.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (2+ years) in digital marketing roles, preferably within the IT or technology sector.
• Strong understanding of digital marketing concepts, SEO, SEM, social media, email marketing, and content strategy.
• Proficiency in website CMS platforms (e.g., WordPress) and SEO tools.
• Experience with social media management and advertising platforms.
• Familiarity with data analytics tools (e.g., Google Analytics, Google Search Console) to track and measure campaign performance.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate engaging content and multimedia assets.
• Strong analytical skills to interpret data and make informed marketing decisions.
• Results-oriented, self-motivated, and able to work both independently and collaboratively.
• Knowledge of IT consulting services and technology trends is a plus.
• Certifications in digital marketing (e.g., Google Ads, HubSpot) are advantageous.