Lowongan Senior Digital Marketing di PT Bobobobo

Job Description: 

• Develop and implement a comprehensive digital and content marketing strategy that aligns with the overall business objectives 
• Develop and manage digital marketing campaigns, including email marketing, social media marketing, SEO, SEM, PPC, and display advertising. 
• Strategize, plan and create content for websites, blogs, social media channels, and other digital platforms. 
• Develop and implement lead generation campaigns to drive new business and increase revenue. 
• Track and analyze digital marketing metrics and provide regular reports to management on campaign performance. 
• Manage relationships with third-party vendors and partners, including advertising agencies and content creators. 
• Stay up-to-date with the latest digital marketing trends and best practices and make recommendations for improvements to the brand's digital marketing strategy. 

Requirements: 

• Bachelor's degree in marketing, communications, or a related field. 
• At least 3 years of experience in digital and content marketing, preferably in the fashion or beauty industry.
• Experience in developing and executing digital marketing campaigns across multiple channels. 
• Strong copywriting and content creation skills. 
• Experience with website analytics tools and social media management platforms. 
• Experience with SEO, SEM, PPC, and other digital marketing tactics. 
• Strong analytical and problem-solving skills. 
• Excellent communication and project management skills.
• Experiance in Fashion retail industri more preferable.