Lowongan CRM Specialist di PT Mitra Manunggal Mahardika

Requirement :

• Minimum 4-5 years of experience in managing marketing or sales CRM
• Experience in managing CRM platform Salesforce Marketing Cloud
• Experience in data dashboarding - Salesforce, HubSpot or Tableau.
• Strong Technical skills (MS Excel)
• Effective Communication (written and verbal) and Presentation Skills

Job Descriptions:

• Marketing and channel performance analytics, optimization strategies and customer behavior analyses
• Leading core insights from the data and suggesting marketing communication strategy that drives fundamental improvements of the business.
• Pursue data quality, collaborate with data acquisition agency, ensure data is optimized to drive understanding of key customer lifecycle stages and how we can drive engagement using data.
• Mine data and analytics at the customer level to gain a better understanding of their funnel and engagement behaviors, conduct customer analyses: behavior, segmentation, customer value
• Developing statistically significant experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing incremental impact of campaigns.
• Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working.
• Serve as a custodian of CRM database - Integrate, compile, analyze, data and make recommendations on trends utilizing CRM software.
• Deliver reports and dashboards on key metrics: customer base, funnel, conversion events, segmentation types, referring channels, marketing campaigns and specific attribute correlations
• Effectively share insights and analyses with stakeholders to drive business decision. Partner with cross-functional stakeholders as per business requirement.