Lowongan Copywriter di PT Jobstreet Indonesia
Nama Perusahaan
PT Jobstreet IndonesiaLokasi
Jakarta RayaKisaran Gaji
Rp. 5,000,000 - Rp. 8,000,000Tgl Dibuka
21 Agustus 2023 - 21 September 2023Deskripsi Pekerjaan
Copywriter (Indonesia)
Careers & Connect Platform
SEEK is a diverse group of companies, comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people’s lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes.
Solidifying SEEK’s presence in Asia is SEEK Asia, a combination of two leading brands JobStreet.com and jobsDB.com, and the leading job portal and Asia's preferred destination for jobseekers and organisations. SEEK Asia’s presence span across 7 markets namely Hong Kong, Shenzhen, Indonesia, Malaysia, Singapore, Thailand, and Philippines. The business represents revenues of around US$120M, with very strong underlying growth and profitability (being the fastest growing part of SEEK’s portfolio of businesses) and attracts over 400 million visits a year.
A cornerstone of SEEK’s growth since its inception has been the passion of its people, its award-winning culture and our people’s strong commitment to the SEEK values. SEEK provides a culture of excellence and acceptance and celebrates the diversity of employees that contribute to the success of its organisation.
The Careers & Connect Platform team strive to make SEEK Asia the preferred career partner for employees across the region, giving them a reason to join us in their career journeys and address their professional development needs.
As a cross-disciplinary team of growth architects, content specialists and business development managers, they own the end-to-end journey of users who employ SEEK’s Careers and Connect platforms to pursue career growth and expand their professional networks.
Working collaboratively with the Marketing, Product, Technology and Country teams, the C&CP team aim to create engaging and effective platforms that keep users coming back, increasing SEEK’s market share and enhancing brand perception for our Careers partners.
Scope of Role
Reporting to the Regional Community Manager (Indonesia), Careers & Connect Platform, the copywriter will lead and write clear and concise copy for publication on our platforms using both authoritative and relatable voices. Your words will inform and engage target audiences using SEO standard best practices. The individual will edit content for a variety of mediums on our Community and Social Media platforms, work closely with our creative and growth teams to brainstorm ideas, develop concepts, and articulate messaging.
Key Responsibilities
· Write original copy and edit content for a range of creative materials (Community threads, KOL/Influencer threads, social media postings, social media ads, email marketing, etc) in these categories: Career, job search, salary, self development, leadership and management, tech and design, business and finance, language learning and industry trends.
· Conduct content research from multiple platforms to come up with new content ideas using social media listening tools, google trends, social media research, top KOLs/influencers in several categories, competitor research.
· Collaborate with different local and regional teams, including internal stakeholders and external agencies, from concept development to delivery of final copies (Marketing team, design team, business development team, etc).
· Conduct weekly content analysis and results recap to understand users behavior inapp and outside the app.
· Ensuring the brand voice is consistent across all channels
Key Metrics
· Produce roughly 20-25 copies of 500 characters per week.
· Numbers of impressions around 500-1000 views/copies.
· Numbers of engagements (likes, shares, comments) more than 10% of number of views.
· Overall positive feedback of work ethics and work collaborations.
Skills, Experience and Competencies
The successful candidate should meet the following requirements:
· Minimum undergraduate degree program or equivalent in Journalism, Communications, Public Relations, Media or any other related discipline
· Digital native – possesses solid experience and familiarity with online business and digital technology
· Customer-centric mindset – always striving to meet customer needs, viewing the journey from their perspective and mindfully incorporating their feedback into solutions wherever possible
· Strong communicator – able to act as liaison with internal and external stakeholders
· Innovator – continuously seeks to improve the status quo, conceives creative solutions to business problems and is willing to take a calculated risk to test them out early and often
· Curious mindset – exhibits a keen and proactive interest in customer desires, market trends and competitor offerings, with the ability to research and apply this knowledge practically
Project management – a proven track record in driving timebound initiatives to a successful conclusion
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