Lowongan MARKETING STRATEGIST di PT Intersis Sejahtera Abadi

Marketing Strategist is a professional who is responsible for developing, planning, and implementing effective marketing strategies to achieve business goals and increase brand awareness. They must have a deep understanding of the industry, target market, competitors, and consumer trends.

Main responsibility:

• Market Analysis: Conduct in-depth market research to understand the trends, opportunities and challenges that exist within a particular industry. Analyze consumer behavior, preferences, and needs to help companies identify marketing opportunities.
• Strategy Development: Designing a comprehensive marketing strategy, including goal setting, target audience determination, and selection of appropriate marketing channels. This strategy must be in line with long-term business goals.
• Marketing Plan Preparation: Develop a detailed marketing plan, including budget allocation, implementation schedule, and tactics to be used. Ensure that this plan can be measured and assessed.
• Marketing Communication: Marcom or integrated marketing communication (IMC) involves the use of various communication tools and channels to convey a consistent and persuasive message to a target audience with the goal of promoting products, service, and brand.
• Strategy Execution: Coordinate the implementation of marketing strategies, including advertising campaigns, promotions, content, and other marketing activities. Monitor and measure campaign performance to ensure target achievement.
• Budget Management: Responsible for marketing budget management, ensuring expenditures are in line with company plans and goals.
• Performance Monitoring and Analysis: Measure and analyze marketing results using relevant metrics such as ROI (Return on Investment), conversions and brand awareness. Identify opportunities for improvement and make strategy changes as necessary.
• Teamwork: Supervise and collaborate with the marketing team, creative team, and other departments to ensure strategy implementation runs smoothly and in line with the company vision.
• Trends and Innovation: Stay current with marketing trends, technology and changes in consumer behavior. Look for innovation opportunities to increase the effectiveness of marketing strategies.

Required Qualifications:

• Education: Bachelor's degree in marketing, business, or related field.
• Experience: At least 5 years of work experience in marketing, preference with experience in strategic planning. Relevant electronics industry experience is considered a plus.
• Age: Maximum 35 years old
• Analytical Capabilities: Strong analytical capabilities to interpret market data and campaign performance. Competent in Microsoft Power BI / Tableu / Google Data Studio is considered a plus.
• Creativity: The ability to think creatively in designing unique and effective marketing strategies.
• Communication Skills: Good verbal and written communication skills to interact with teams and internal and external stakeholders.
• Managerial Ability: Ability to manage budgets, resources and projects efficiently.
• Leadership: Ability to lead, supervise, and inspire the marketing team.