Lowongan Senior SEO & SEM Specialist di PT Coursenet Bangun Indonesia

Job Description :

• Create an SEO strategy to increase website ranking on Search Engine Results Page (SERP);
• Conduct market research on keywords, consumer trends, and competing brands for use on company websites as well as various marketing materials;
• Producing & writing good quality website content, such as blog posts and page descriptions, according to the target audience;
• Distribute content and get more external sites to provide backlinks to increase authority;
• Updating website content and links for maximum optimization and increasing ranking in SERP;
• Designing and developing online marketing campaigns to maximize search engine returns and website traffic;
• Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices;
• Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices;
• Proactively observe and analyze the latest search trends, PPC strategies, and SEO trends (such as Google Search Ranking Algorithm) while providing recommended action plans in responding to the latest technology developments.
• Implement link building strategies and manage backlinks to build online authority.

Requirements:

• Bachelor's degree from a reputable university in Information Technology, Management and other related
• At least 4 years of working experience in managing and/or developing SEO improvement, strategy, and content.
• Having a deep understanding of technical SEO and its relation to ranking algorithms such as crawl, index, metadata, Google Search Algorithm and Ranking System, and other on-page factors is a must.
• Experienced with SEO relevant tools (e.g. Ahrefs, ScreamingFrog, Similarweb, etc.) and web analytics tools (e.g. Google Analytics, Google Search Console, Google Data Studio)
• Experienced with SEO reporting
• Understand industry trends and able to evaluate opportunities for growth 
• Experience managing stakeholders, both internally and externally 
• Outstanding analytical skills and comfortable with analyzing complex data sets