Lowongan Public Relation Specialist di PT Bina Karya Prima

Reporting directly to the Public Relation Manager which his/her main responsibility is to support the brand teams to create product demand by planning and executing Public Relations and Communications Strategy.

In practice this involves:

● Supporting the organization (specifically the marketing team) to formulate and implement project improvements in terms of Public Relations activities for appointed products or brands

● Giving ideas on marketing initiatives and brainstorming creative ways to improve the company and its brands’ public images

● Leading the planning and implementation of Public Relations initiatives related to diverse brands, using media mix such as:

â—‹ Special events

â—‹ Advertorials and infomercials

â—‹ Press conferences and press releases

â—‹ Internal communications

● Executing program activities which fall within the sphere of Public Relations support, with appropriate press angle/message

● Preparing draft or releases to management for related events or activities

● Building strong and positive relationships with media and other related parties, and managing media lists

● Media monitoring management and reporting on media coverage of brand, industry and competitors

● Briefing and managing appointed PR Agencies (if any) including setting the objectives of the campaign, the press angle/message, tone/manner and background

● Developing and monitoring PR budget and tracking effectiveness of various campaigns

Your professional profile should include:

• Minimal S1 Degree in Public Relations/Media/Communications/Journalism or other relevant field

• Minimum 3 years of experience working Public Relations field in Public Relations Agency or as internal Public Relations team in FMCG, Retail, F&B or start up, or any other company with high rated consumer product exposure

• Has a passion for writing, creating press/creative angles, journalism, blogs, social media and managing Public Relations or Media events for major brands

• Preferably has interest and some knowledge about beauty care, personal care, dynamic lifestyle, food and beverage, and youth/family lifestyle

• Has a proven Public Relation works and wide knowledge/contacts within current Indonesian or Regional Media Landscape (Online, Digital, Offline, Printed Media) or other parties related to Public Relation activities (extensive media/journalist contacts in multiple News Desk Categories will be key to our decision).