Lowongan Senior Copywriter di PT Kawan Mobil Nusantara

Responsibilities:

• Research industry-related topics and identify gaps in our content.
• Write original copy for ads and social networks.
• Prepare and publish articles that describe our company and products.
• Edit and fact-check pieces of content generated by colleagues (e.g., Junior Copywriters)
• Use SEO practices to optimize articles and increase visibility.
• Liaise with Designers to enrich text with visual aids, like images and charts.
• Shape language and tone used in sales emails, banners, and brochures.
• Create and oversee reports on content (e.g., weekly or monthly)
• Interview clients, industry experts and internal teams
• Monitor metrics related to our content, like web traffic and conversion rates.
• Ensure all content is up-to-date.

Requirements:

• Proven work experience (minimum 3 years) as a Senior Copywriter, Product Copywriter, or similar role
• Portfolio of published articles
• Excellent writing and editing skills, with a keen eye for detail.
• Hands-on experience with Content Management Systems (e.g., WordPress)
• An ability to write creative copy both for large pieces of content (e.g., product descriptions) and smaller texts (e.g., social media posts)
• Solid time-management skills
• Basic keyword search knowledge
• Bachelor’s degree in Marketing, Communications, Journalism, or relevant field