Lowongan Digital Marketing & Communication Manager di PT Ifs Solusi Integrasi

Responsibilities:

• Develop and implement integrated marketing strategies that encompass both offline and digital/online channels, ensuring consistency across all touchpoints.
• Define and execute branding and positioning strategies to establish and strengthen our products presence in the market.
• Identify target markets and develop strategies to expand the company's reach into new customer segments and geographic regions.
• Plan and execute offline marketing activities, including trade shows, conferences, industry events, print advertising, direct mail campaigns, and other offline channels, to support market expansion efforts.
• Drive digital marketing initiatives, including website optimization, SEO, SEM, email marketing, social media, content marketing, and online advertising, to reach and engage with new markets.
• Conduct market research and analysis to identify emerging trends, customer needs, and competitive landscape, providing insights for strategic decision-making.
• Create compelling marketing collateral and content that resonates with target markets, communicates our brand value proposition, and supports market expansion efforts.
• Monitor and analyze marketing performance metrics, generating reports and insights to evaluate campaign effectiveness, market penetration, and expansion success.
• Stay updated on industry trends and best practices in offline and digital marketing, branding, positioning, market identification, and expansion, proactively identifying new opportunities and innovative approaches.
• Manage relationships with external agencies, vendors, and partners to ensure effective execution of marketing activities related to branding, positioning, market identification, and expansion.
• Collaborate with the sales, business development and product team to develop marketing materials, presentations, and sales enablement tools that support lead generation, sales conversion, and market expansion.
• Work closely with the design team to create visually appealing and engaging marketing assets for both online and offline channels, aligning with target market preferences and expansion objectives.
• Stay up to date with marketing technologies and tools, recommending and implementing new solutions to improve marketing efficiency and results for branding, positioning, market identification, and expansion.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience as a marketing manager, preferably in the software/ERP industry. At least 3 (three) years experience in marketing or related position is preferably
• Strong knowledge and experience in both offline and digital/online marketing strategies and tactics.
• Experience in branding, positioning, market identification, and expansion, including defining brand identity, market segmentation, and market penetration strategies.
• Proficiency in digital marketing platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• In-depth understanding of SEO, SEM, email marketing, social media marketing, content marketing, and offline marketing channels.
• Solid analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Familiarity with marketing automation tools and CRM systems is a plus.

Note : This position will involve tasks and this position will be placed in our subsidiary PT Haluan Rekadaya Konsultindo.