Lowongan SEM di PT Inter Prospek

Responsibilities:

• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends

Requirements:

• 1 year of experience as Search Engine Marketing Specialist or similar role
• 1 years of experience web analytics, marketing, and business development
• Experience with A/B testing and other testing metrics
• Knowledge of HTML
• Ability to analyze data and provide evidence-based recommendations
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Degree in relevant quantitative fields.