Lowongan Performance Marketing di PT Neo Bazar Indonesia

Job Description :

• Plan and execute all digital acquisition activities (for mobile app and website) using ads platform including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc
• Work on a budget to reach maximum KPI at the optimum level
• Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Utilize the strong analytical ability to evaluate the performance
• Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better
• Suggest new digital channels that have the potential to increase new user numbers in an efficient way

Job Requirement :

• Bachelor's degree (or higher) in any related field with a strong quantitative background.
• Excellent spoken and written English skills
• Minimal 1 year of experience in digital marketing
• Proven working experience in digital marketing, extensive experiences in managing in-house digital performance marketing at technology company (such as e-commerce, online-travel, mobile-gaming, etc) is preferable
• Highly proficient in using digital ads platform such as Meta (Facebook) Ads, Google Ads, Twitter Ads
• Have experience in managing Ad Networks for acquisition campaigns
• Have basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO)
• Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Meta (Facebook), Sizmek, Appsflyer) for campaign set-up and tracking purposes
• Creative in identifying target audiences and devising digital campaigns that engage consumers the most
• Have a good understanding of mobile attribution tools (e.g. Appsflyer)
• Have basic understanding of Google Analytics
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experiences in handling programmatic ad buying would be a plus