Lowongan Head of Hirer Marketing (B2B) - based in Jakarta (Hybrid Working) di PT Jobstreet Indonesia

Key Objectives of Role

Reporting to the Country Marketing Manager the Head of Hirer Marketing will be responsible to manage and support all insights-driven branding, marketing, digital engagement, partnerships, and market development activities within Indonesia with our hirers.

You will also:

• Develop holistic in market hirer marketing strategy, based on thorough understanding and insight into the business, customers, competitors, channel and the marketing/digital funnel.
• Analyze and interpret business data to identify growth opportunities and develop corresponding marketing initiatives to drive incremental growth across multiple points of the sales cycle.
• Based on regional framework, drive integrated, end-to-end acquisition, lead generation, product usage and retention programs for hirers.
• Lead and manage campaign/projects for key marketing initiatives to strengthen the hirer brand value proposition in the market.
• Implement hirer digital marketing strategy to optimize search and content marketing.
• Develop and roll out targeted marketing plans base on customer and segment insights and analytics to deepen our relationship with
• Lead and manage Customer Lifecycle Management and contextual customer journey for the market.
• Review & advise on “marketing briefs crafted for marketing campaigns” by national marketers
• Ensure that B2B campaigns will meet or exceed strategic and tactical objectives
• Competent in using media channels suitable for online brands ranging from EDMs to new media
• Collaborate with multiple cross functional teams to ensure smooth delivery and accomplishment of key marketing initiatives

Skills, Experience and Competencies

The successful candidate will have:

• Degree in marketing, IT or equivalent
• At least 5 years of experience of proven records of developing and executing winning marketing strategies in a B2B environment, experience in end-to-end brand / category management with P&L responsibility an advantage
• A relentless drive to get stuff done. A hands-on problem solver, you are comfortable with ambiguity and will take an idea and make it happen; you persevere when others fall away.
• Possess strong knowledge and experience in advertising/marketing communications concepts and campaign management working across teams
• Passionate to contribute new initiatives to “push the envelope in delivering marketing results” and chasing insights
• Ability to manage high profile projects and manage conflicting priorities
• Strong critical reasoning, commercial and analytical skills
• Ability to manage multiple projects, both tactical and strategic in nature - achieving both time and budgetary deadlines

Desired Values

• Believed in aiming high to deliver world-class results and yet, not forgetting to care for others and contribute to the teams success
• Strong ‘can-do attitude, always seek to excel and to do things better 

Key Metrics 

• Success of specific initiatives led (e.g., business results, timeliness and budget spend) 
• Contribute to growth of new hirers (companies to place job ad)  
• Contribute to growth of organic hirers and jobseekers 
• Contribute to improvement of hirers leads quality 
• Contribute to brand health