Lowongan Marketing Manager di PT Kawan Mobil Nusantara

CARRO is an automotive buying and selling platform that offers a comfortable, safe, easy and transparent buying and selling experience through a breakthrough in calculating selling prices using a pricing calculation algorithm.

CARRO is currently looking for Marketing Manager. Our Marketing team is responsible for generating brand awareness and demand for our products and services. We design and execute various campaigns to achieve specific marketing goals – all while maintaining a consistent brand image and voice.

What you will be doing :

• Ownership of the strategy and roadmap, and work closely with the business stakeholders and management, to increase brand awareness and scale our market presence across segment personas, market and product offerings.
• Build and nurture a team of marketers with appropriate resources and processes that execute against the strategy with your coaching and development, with a focus on orchestrating processes and resources.
• Build a demand generation engine that delivers targeted, data-driven campaigns across multiple channels, offline and online.
• Partner and influence internal and external stakeholders to drive key market activities that grow the business in alignment with the company’s goals.
• Strategize and lead the efforts to constantly optimize creative and social media campaigns to increase the acquisitions and retention of consumers, and to increase lead conversions and lower time to sale.
• Develop omnichannel marketing strategies with specific objectives across different channels (offline and online) and audience segments.
• Overseas country’s marketing budget with input from content and performance leads to enhancing the Return on Advertising Spent (ROAS).
• Establish key metrics for key aspects of marketing efficacy and health, which aside from reporting to management, will be used to guide and nurture the marketing team towards operations excellence.

Who are we looking for :

• Minimum 8 years of hands-on experience in multi-format content creation and management for both digital & traditional media channels (have 3 years experience in leadership is advantageous).
• Minimum 5 years of consumer marketing experience with specific experience developing impactful consumer marketing campaigns.
• Strong track record and background in digital, content, marketing technology and performance marketing with focus on inbound programs (full funnel awareness, from traffic to leads to conversion).
• Experience in working with a high-growth company and driving integrated marketing initiatives.
• Experience with acquisition marketing in developing highly effective campaigns and programs to acquire new customers while consistently hitting conversion targets and cost efficiency goals.
• Has a metrics-driven marketing mind with an eye for creativity.
• Experience with leveraging data and insights to make strategic decisions while remaining an agile and creative problem