Lowongan Trade Marketing Operation Lead di PT Electrolux Indonesia

Be part of something bigger. Decode the future.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that we can develop solutions that deliver enjoyable and sustainable living together.

For more than one hundred years now, we’ve been working at the forefront of shaping lives for the better, developing products that meet people’s demands in terms of taste, care, and well-being. But as consumer needs and wants to continue to evolve, we have even more work to do.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build a future home!

All about the role:

• At Electrolux, we are passionate about improving everyday life for millions of people and the planet. It’s embodied in everything we do. We believe that great tasting food brings people together. That our favorite clothes bring out the best in us. And that healthy homes are places we thrive in. The mission of the Trade Marketing Operation Lead is to deliver simply outstanding shopper experiences to drive sell-out.
• As Trade Marketing Operation Lead, you will be responsible for bringing Taste, Care, and Wellbeing experiences to life on the shopfloor in a way that is exciting and engaging for the consumers and drives profitable sell-out for Electrolux and our preferred partners. You will be creating and aligning on yearly activities plans, managing budgets, working with trade partner on implementation and evaluating results. In your daily work you will be supported by the team reporting directly to you as well as guided by the regional team.

What you’ll do:

1. RETAIL AND SHOPPER MARKETING PLAN

• You will be responsible for developing compelling retail strategy for your country to drive outstanding consumer in-store experiences and support reaching company business goals;
• You will be expected to translate this strategy into yearly plan per Key Account, corresponding with country business priorities and product launches, selecting optimal activities mix to drive ROI (return on investment). Defining 360 sell out supporting packages per key retailer and store format (A/B/C) is part of that task.
• You need to be able to align on the plan with main stakeholders within the company including sales and product line colleagues as well as regional (Business Area) team;
• You will be actively working with our Trade Partners, presenting our plans and agreeing on joint ones, discussing implementation and negotiating conditions.
• As the budget owner you will be expected to manage it in professional manner, closely monitoring investments, analyzing returns on investments, making improvements proposals and reacting to evolving business needs;

2. CONSUMER PROMOTIONS

• You will be responsible for creating yearly consumer promotions plan;
• You will be expected to propose best working mechanics of promotions and align on the timings and targets with sales and product lines colleagues;
• You will be briefing 360 Marketing team responsible for development of proper messaging, visuals, in-store and online promo materials;
• You will need to ensure that promotions are properly executed in stores.
  Post promo analysis and recommendations will be part of your daily job.

3. IN- STORE EXECUTION

• Bringing to life our brand stories and ensuring implementation of regional retail guidelines, campaigns and materials is key element of this role. You will be working closely with BA (Business Area) Team to integrate those in your plan and align on new locally developed concepts;
• Your task will be to ensure that all displays, POSMs and other communication materials are produced and deployed in the stores on time and according to the guidelines. As a manager you will be expected to set proper KPIs and overlook implementation until completion.

4. TRAININGS

• Shopfloor assistants and brand promoters in stores interact with our consumers on the daily basis. Therefore, ensuring proper knowledge level in those groups, good understanding of our brand stories and product benefits, is key success factor to drive outstanding consumer experiences in stores.
• In your role you will be managing Trainer. Your task will be to ensure that all important messages are included in training decks and training plans reflect business priorities and product launches.
• You will be expected to set KPIs and monitor completion, coach and develop your team.

5. PROMOTERS

• We want to ensure that our promoters are true Taste/Care/Wellbeing ambassadors delivering best in class consumer support in stores and premiumizing our brands.
• In your role you will be managing Promoter Manager/ Specialist being fully responsible for making it happen. You will be expected to set KPIs, guide, monitor progress and drive improvement initiatives.

6. COOPERATION

• We want you to work closely with all the functions within the company at each level and be active member or Retail and Shopper Community in our region. You will be expected to share your ideas and best cases as well as actively learn from others.

Who You Are:

• Bachelor’s Degree in Marketing, Business Administration, or other relevant fields.
• Minimum 7 years of experience in Marketing, Trade Marketing or Sales Operations.
• Background from home appliance or consumer electronics industry would be a big plus.
• Strong understanding about in-store execution, trade marketing activities, and PC Management.
• Experienced in leading a team.
• Strong command of English
• Computer literary (MS. Office)

Benefits Highlights:

• Great career path with excellent learning opportunities.
• International work environment.
• Discounts on Electrolux products and services.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find out more:

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