Lowongan Digital Marketing Agency Manager di PT Mitra Distribusi Utama

Responsibilities

• Plan, design and execute production of high value social media contents (Youtube, Tiktok, IG, FB, Twitter) and other digital marketing, including SEO/SEM, marketing database, email, and display advertising campaigns
• Supervise and collaborate with internal digital marketing team, including: content writer, video editor, graphic designer, animator, etc.
• Know how to monetize social media contents (Youtube, Tiktok, IG, FB, Twitter)
• Measure and report performance metrics of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• Bachelor/Master degree in marketing or a related field
• Proven working experience at least 5 years as a digital marketing agency manager or handling multiple clients from various industries
• Demonstrable experience leading and managing social media production team
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in social media, online marketing and measurement