Lowongan Marketing Communication di PT Golden Rama Express

Job Purpose                                     :

The jobholder will work with tour, ticketing, hotel, package, incentive, branch division and to implement the day to day requirements of the marketing communication department especially managing social media platform and support digital placement.

Key Responsibilities

·        Perform research on current benchmark trends and audience preferences

·        Design and implement social media strategy to align with business goals

·        Set specific objectives and report on ROI

·        Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

·        Monitor web traffic metrics

·        Collaborate with other teams, like tour, ticket, package, hotel, incentives and CRM to ensure brand consistency

·        Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

·        Suggest and implement new features to develop brand awareness, like promotions and competitions

·        Stay up-to-date with current technologies and trends in social media, design tools and applications

·        Implement of all communication channel both offline and online, working in close liaison with the Ticket/ Tour/ hotel & package/ incentive/ corporate Divisions regarding format, design, production, fulfilment, data and distribution.

·        Implement and monitor all the above the line communication activities.

·        To achieve frequent, timely and positive media coverage across all available media 

• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

·        Ensure familiarity of PT Golden Rama Express internal promotion update among all internal stakeholders.

·        At all times comply with company policies, procedures and instructions.

·        Conduct marketing communication report with consistent time manner.

·        Implement new ideas and methods and continue to seek ways of both improving contribution to the organisation’s goals and enhancing the reputation of the company.

·        To identify the need for improved office procedures.

BTL Support

·        Supporting event division to ensure the BTL campaign meet agreed company objectives

Working Relationships:

Effective working relationships are an essential part of daily working life.  The focus in this role is both:

·        Internal                               : Colleagues within the Marketing Department and Operating Division

·        External                              : Media, Tourism Partner or any related institution