PT Lezat Tiada Tara

- the philosophy -

TARA comes from Tabula Rasa, a philosophical concept that originated with the ancient Greek philosopher Aristotle and was later developed by the English philosopher John Locke. The term “tabula rasa” is Latin for “blank slate“.

By incorporating the concept of tabula rasa into restaurant, TARA Group would strive to create a dining experience that continuously surprises, inspires, and reinvents itself, offering customers a fresh start and a blank slate to explore new flavors and culinary adventures.

VISION

To revolutionize the Indonesian restaurant industry with innovative and disruptive concepts that inspire and uplift the Indonesians lifestyle, while filling industry gaps and bringing affordable joy to their daily lives.

MISSION

• Create branding concepts, dining experiences, and restaurant atmospheres that are of the highest quality, inspiring, creative, and enjoyable.
• 
  
• Make our offerings accessible and affordable for our consumers, ensuring the best possible prices.
• 
  
• Build a highly skilled and passionate professional team that embraces change and continuously enhances their knowledge and skills
• 
  
• Cultivate strong relationships and partnerships with stakeholders, both nationally and internationally, fostering mutual trust and collaboration.