PT Loev Dapoza Indonesia

Da'poza is a leathergoods brand for active women living an urban lifestyle. Originated from Indonesia, some of the product elements are inspired by Indonesian heritage through its versatile, utilitarian design without compromising its contemporary feel. 

Da'poza celebrates individuality with its modern feminine, functional, and detailed clean design aesthetic which always has something that's unexpected and a little bit different. The creative approach to colors, details, and materials embodies the expressive spirit of Da'poza for the authentic and multi-faceted woman of today's busy life. 

Da'poza started its business in 2015 by creating leather handbags under the brand name Loev. The company is based in Jakarta Indonesia, founded by three active sisters who like functional handbags that suit their lifestyle but still allow them to show their personalities. 

The brand name Da'poza was introduced in the January 2018, derived from their names Imelda, Paula, and Lisa (the ‘s' was supposed to be ‘z', misspelled in her ID card). They grew up in urban lifestyle surrounded with rich Indonesian heritage, thus some of the product elements have a touch of Indonesian in it. Their multi-faceted roles in real life actually complement each other and shape the characters of Da'poza brand: modern feminine, versatile, and functional products with playful utilitarian details.