PT Unza Vitalis

The Wipro-Unza Group is amongst the largest personal care product companies in South East Asia. It currently operates across Asia and Africa, with significant presence in Malaysia, Indonesia, Vietnam, China, Hong Kong, Singapore, the Middle East and Nigeria.  Unza is a part of Wipro group's FMCG business.

Wipro Consumer Care & Lighting is the FMCG arm of the Wipro group, which is among the top 10 Information Technology companies in the world and among the best employers in Asia. The Wipro group has posted revenues of greater than 7 Bn USD with a manpower base of 120,000 employees across 60 countries.  The Consumer Care & Lighting business of Wipro has been among the fastest growing FMCGs in India for 5 consecutive years, and is also among the most profitable. In July 2007, the Unza Group was acquired by Wipro as a strategy for expanding footprint into South East Asia.

Unza Group manufactures and markets a comprehensive range of personal care product, principally skincare, haircare, talcum powder, deodorants, shower and cleansing products and fragrances, and household detergents and other cleaning products. These are marketed under well-known brand names like ENCHANTEUR, EVERSOFT, SAFI, BIOESSENCE, SUMBER AYU, IZZI, ROMANO, DASHING, MAXKLEEN and VIGOR 33.

It has 5 factories located in Malaysia (2 factories), Vietnam, China and Indonesia. These factories manufacture 90% of the products marketed by the Unza Group.

PT UNZA VITALIS
Unza Vitalis has a complete operation. Besides GMP certified manufacturing facility at Salatiga (near Semarang), it has country wide distribution through multi brand distributors. Key accounts in Jakarta area are supplied directly through its own branch in Jakarta.  Unza Vitalis has several strong brands such as Vitalis, Sumber Ayu, Izzi, Enchanteur, Doremi, Pandansari, Bioessence, Romano, Safi, Aiken, & Maxkleen which are close to the consumers' heart. Their innovative offerings and new product launches every year and their innovative marketing campaigns captures consumer mindshare year after year. Apart from the brand loyalty created through marketing efforts, the other key to customer relationships has been the engagement of promoters who serve as Unza brand ambassadors at the store level. The Indonesian operations contribute a significant share to the Unza group revenues, with a manpower base of over 1000 employees.

Find out more at: www.wipro-unza.com/indonesia-id/ and

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