PT Yasulor Indonesia

The L'OREAL story begins in 1907 when a young French chemist invented the first hair colorant. Success was immediate and since then L'OREAL has gone from strength to strength. Through over a century of experience in the beauty industry, L'Oréal Group is the world's leading beauty company with consolidated sales of € 22.53 billion in 2014. With a total work force of 78,600 employees worldwide, L'Oréal is present in 130 countries through a diverse portfolio of 32 international brands. As beauty industry's biggest investor in research and innovation, L'Oréal continues to provide innovations and added values in its products. In 2013, L'Oréal dedicated € 857 million or 3.7% of sales to cosmetic and dermatological research through its 23 research centers and 16 evaluation centers across the world operated by its 4009 research staff from 60 different nationalities filing 501 patents in 2014.

In Indonesia, L'Oréal has been present since 1979 and is now operating through two entities: PT L'Oréal Indonesia, which handles marketing and distribution activities, and PT Yasulor Indonesia, which focuses on manufacturing operations. L'Oréal brands in Indonesia comprise of: L'Oréal Professionnel; Kerastase Paris; Matrix; L'Oréal Paris; Maybelline New York; Garnier; Lancôme; Shu Uemura; Yves Saint Laurent; Kiehl's; perfumery which includes Giorgio Armani, Ralph Lauren, and Viktor & Rolf; and The Body Shop which is distributed by PT Monica Hijau Lestari.